The design of a website is crucial for every company today, but there are other elements to a great design that are not visible to the naked eye can see. SEO-friendly websites is a style that is specifically designed with search engine optimization best practices in mind, is a great asset to any business and can make marketing on the internet more efficient. An SEO-friendly website will allow the website rank higher and attract a lot of traffic over the course of time.
A website design with the focus on SEO has clean code, meaning that there's no duplicate or irrelevant information that can cause search engines to not correctly crawl content on a site or decide it is a low quality site. Clean code means significantly faster loading times for websites, which is something that search engines have been evaluating in their ranking algorithms. Visitors also appreciate a fast loading website, especially when they are working with an older connection.
A good design will also be focused on achieving the highest possible conversion rates for what the website owner wants to accomplish. Although it may not seem like it, this can influence a website's rank in a lot of ways. One way is that having more clients and fans lead to increased sharing. Social shares are a very important aspect of being ranked well on the current search engine rankings.
Some of the factors that decide if a website has a good conversion rate include site navigation and information structure. A website that can be easy to navigate and allows users to locate what they are seeking quickly will make people much happier than one that does not. If people are satisfied with what they find, they purchase or spread the word about what they have found. Information architecture relates to the way information is presented on each page. It should be simple to navigate and allow users to focus on crucial points and make their own choices.
Images are another critical part of any SEO website design. The proper optimization and placement of images can help not only to draw more traffic from the image search areas of search engines, but also to improve the amount of time visitors spend on a website. This combination of strategically located images and vital, highly organized content will make people stay engaged for longer on a website and that is something major search engines take into consideration when making their rankings.
A website should also have a user-friendly URL structure. Some websites have ugly URLs that contain irrelevant words, numbers or other characters that could hurt their rankings. The URLs search engines prefer are short and only contain terms that relate to the content on each individual page.
If you are looking for an attractive website taking SEO in web design agency long island mind is critical. Having a search engine friendly design can help a site rank higher due to being more attractive for the algorithm of search engines, while it also makes its customers more satisfied and willing to buy and spread its message.